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The Impact of Effective Sponsorship and Events on Brand Growth
Learn unique ways to leverage sponsorship and events to reach wider audiences
July 12, 2024
1:57 pm
Content Table
You may have heard the abbreviation CSR tossed around in your workplace, amongst friends, and at social gatherings, but you have not stopped to think about its meaning or significance.
Or perhaps you know that CSR stands for "corporate social responsibility," and while you may be better than the person who is unaware of this, you have never really been involved while executing one.
Maybe you have been part of the planning committee, but it was just a means to get an excellent appraisal at the end of the year or tick off on a deliverable.
Yet, the truth remains: creating and executing corporate social responsibility activities in the workplace can significantly contribute to client and employee engagement.
Great companies like Google and Nike are no strangers to this concept. Whether in the workplace, concerning the environment, or charitable giving, big organisations are at the forefront of impacting the world.
It should not in any way lead you to conclude that corporate social responsibility initiatives are synonymous with large organizations. No matter the company's size, they can engage in incredible corporate responsibility initiatives that impact the world around them.
Suppose you are looking to learn about some interesting CSR activities you can implement for your organization, Keep reading. In this piece, we will share some CSR ideas that will be of help to you, but first:
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The idea that organizations should give back to the world, starting from their workforce and immediate community, describes Corporate Social Responsibility. Giving back could be one or a combination of the following:
A. Impact on Community
When organizations execute corporate social responsibility ideas, they positively influence the local community and the world.
When organisations create sporting events in a city, they bring together a bunch of raw talent yet to be discovered and give them a platform to showcase their talents to the world.
When organisations donate vehicles to security outfits, they contribute their quota to ensuring the safety of the citizens in that country, including their employees and clients.
Whatever initiative you decide to run with, it is vital to get employees involved and invested in the initiative.
This is one of the best CSR ideas, especially when engaging employees and making them a part of something worthwhile. Employees cannot be overemphasized by creating time to volunteer for causes dear to them or the organization.
Volunteering opportunities in the workplace have tremendous benefits for the organisation, employees, and the local community.
It makes employees feel better about their employer, and it helps them develop people and teamwork skills that are critical in the workplace.
The community is not left out; CSR activities allow employers and employees to engage with the local community, show genuine love and care, and build trust with the community.
Some examples of volunteering include cleaning up the community beach, getting involved in a breast cancer awareness walk, working at the local orphanage home, etc.
Find whatever works for your organization and get to it.
Earlier in this article, we identified money as one of the elements in corporate social responsibility initiatives.
Money does not only make the world go round; money meets needs, solves issues, and can impact a person, a community, and the world at large if appropriately channelled.
Charitable giving organizations do not have the human resources available to create their own CSR event; charitable donations to already established causes always acknowledge their impact.
While some organizations like to keep donations like this a secret, it does help your public image that the community, or at least your employees, are aware that you are part of something impactful.
Find an NGO or a cause that aligns with your passion and commit some resources to this.
Charity begins at home, so it is essential that while you aim to change your community and the world at large, you also do something to impact the lives of your employees. Yes, you can put CSR activities into practice within your organization.
Wondering where to start? You can implement new workplace labour policies that show you value and care for your employees. Such policies include diversity initiatives, extended parental leave, free health checkups, etc.
Your employees are one of the most valuable assets. Therefore, anything that can improve their lives in and out of the office should be implemented.
Corporate social responsibility (CSR) encompasses various organizations utilizing time and resources to influence their employees, clients, and world positively.
However, kick-starting these activities can be very daunting. Having great ideas is not enough; you need committed employees on board to have great success.
To get this, you may need to start company-wide training and hold seminars on its importance and benefits. Visit www.thezone.ng to book a training hall for your employees today.
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